What is a street team?
A LAUNCH TEAM TO HYPE YOUR BOOK
A book launch is an exciting event for any writer and their fans, but to really get the word out and increase engagement, it can be worthwhile to enlist the help of a “street team.” A street team is a group of passionate readers who promote a book launch in their own unique ways, often taking to social media platforms to spread the word.
WHAT IS A STREET TEAM?
Street teams have been used in many industries for years, but their popularity in the book world has grown significantly in recent years. By introducing a street team for a book launch, authors are able to engage a whole new, passionate audience who can help spread the word.
The primary goal of a book launch street team is to increase awareness of the upcoming book.
Street team members may be asked to share news of the book launch through social media postings, creating review copy buzz before the book is released, attending book launches if they can, and generally helping to generate interest in the book. For many authors, it’s a great way for them to get the word out without spending a lot of money on marketing and advertising.
MORE WAYS THAT STREET TEAMS HELP AUTHORS:
Another way street teams are often used during a book launch is in organizing special events. Street team members can be an incredible asset when it comes to gathering together readers, promoting the book launch online, and even hosting launch parties in their local area.
While the benefits of having a book launch street team are obvious, it’s important to remember that street teams aren’t just about marketing. They can also provide invaluable feedback to help the author better understand their book’s audience and their needs.
With members providing honest, real–world perspectives, authors are able to make improvements and gain a better understanding of who they are writing for.
CONCULSION
As you can see, a book launch street team can be an incredibly powerful and helpful tool for authors looking to promote their latest work and better engage their readers. As long as authors are willing to engage and provide clear instructions to their street team members, the results can be very rewarding.
HOW TO FIND A GOOD STREET TEAM:
Bookish street teams can be found almost anywhere. You can find them on social media, especially Instagram and Facebook. You can also do a simple Google search!
However, you should research before booking a street team to promote your book! Unfortunately, many authors have booked an affordable team that didn’t bring them any boost in sales or audience growth.
One way to separate the good teams from the bad is to see if they have a website and reviews. Public reviews from REAL authors can help you identify a real company over a scam or an inexperienced team manager.
Another thing you can do is check out their social media page to see which authors they work with and what kind of posts they create for street teams.
It is highly recommended that you directly reach out to authors that have used a street team manager to ask if the program was good and if they saw results.
Order of the Bookish manages reviews and street teams!
We have a team of nearly 300 loyal readers that are passionate about supporting new and indie authors. The program is affordable and ALL of the authors that have worked with the team have seen a boost in sales and engagements.
Click HERE to learn more about the program.